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profile by Gillian Suzanne Lawtie

Owner: Gillian Suzanne Lawtie (profile)
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‘Evolve’
High Summer 2008, Capsule Collection

A change in consumer attitude leading to a backlash against fast, disposable fashion. Advancements in bio-technology meshing the organic with the mechanical. Re-establishing an emotional connection and relationship with clothing.

My collection is ideally suited to this market and new consumer attitude. A revitalizing, innovative approach to silhouette and construction which is not easily replicated allows my customer individuality. A collection to feel at home in.

Attributes:
Something with staying power.
Tired of trend driven, fast-pace fashion.
Refreshing and new, yet will become a staple.

Fabric:
Suitable for a British summer: Lightweight Cotton/Bamboo Jerseys, Waterproof silk, Cord, Tulle and Satinised Cotton.

Silhouette:
Iconic shapes. Sentimental. Classic silhouettes with an early 90s touch, what your mum wore, what grandma wore.

A revival of a caring customer, who wishes to feel an emotional collection with clothes. My consumer is tired of fast-pace, trend driven garments. She looks for something with staying power. Something refreshing and new that will become a classic, a permanent staple in her wardrobe. She has a large disposable income but views such purchases as investment. Her concern for global warming, and other eco issues is apparent, but not vital, she looks for a designer who share these sensibilities She is proud of her sentimentality.


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profile by Gillian Suzanne Lawtie