The Designer Incubator is an online Search, open to undergraduate and postgraduate Fashion Design students in the UK.

The Expert Panel will judge every entrant who publishes their conceptual designs on this website in accordance to the Brief and the Schedule.

We are looking for someone with extreme levels of creativity, passion and innovation to follow in the footsteps of iconic British designers such as Vivienne Westwood, Gharani Strok and Sara Berman, whose collections combine quirkiness and creativity with commercial viability. Entrants must be highly motivated with a strong vision and have an acute awareness of the market.

The search culminates in January 2008 with a press and media event where the Winner will be fully funded and given every assistance in the production of a high-summer capsule collection.

The Winner’s first collection will be sold exclusively on my-wardrobe.com and will be promoted through the media as well as to the fashion savvy customers of my-wardrobe.com